- Collaborate cross-functionally to synthesize market, customer, product, and competitive inputs into a customer-centric, omni-channel marketing plan that optimally communicates the value of Prime’s products to our key target audiences
- Lead the conception, design, and optimization of marketing strategies and campaigns that drive adoption of, and engagement with, new and existing products; accountable for driving product growth and adoption.
- Develop innovative go-to-market programs by segments, personas, business units, and channels
- Evangelize our products and solutions with internal stakeholders, clients, industry analysts, and public media
- Employer branding: design and lead implementation of a brand ambassador program for employees. Partner with HR to develop employer branding for use in talent acquisition and retention.
- Lead the planning and execution of all product marketing and marketing strategy efforts
- Drive the brand refresh implementation and other key elements of brand strategy. Serve as work process owner for brand-related processes and owner of brand central, the digital brand asset management hub. Set brand integration strategies for acquisitions.
- Brand standards and brand architecture - manage and own the company’s brand standards, as well as the process for requesting exceptions. Develop standards for ingredient branding, eco-branding and co-branding programs with downstream customers.
- People leadership: direct/supervise internal staff and agency staff who implement branding activities.
- Brand tracking: develop and manage measurement systems to assess brand value, including external brand tracking studies. Analyze and report brand measurement to senior leadership regularly.
- Brand development and naming- working with business marketing leaders, lead/facilitate the process for naming new products, technologies and solutions. Collaborate with marketing leaders to create product brand identities, including tradenames, visual identities.