Marketing Executive

• Others: assigned by line manager.
• Responsible for digital monthly/yearly marketing planning
• Be able to use Google Analytics and/or other data analytics platforms
• Be able to work and supervise agency to delivery campaign&039;s objectives effectively under cost effectiveness
• Be responsible for content strategic planning of creative content and media channels for the sales or branding campaign
• Run multivariate tests by A/B testing tool and methods to determine the highest performing creative, ad copy, and audiences to increase campaign performance
• Stay current with best practices and changes related to social media marketing, analytical & e-Commerce tactics
• Solid knowledge of Facebook / Google ads and other paid media methods
• Analyze data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance
• Use data from Facebook / Google / Membership as well as our own to expand, evolve, and optimize paid social media campaigns to meet the team and company goals
• Responsible for drive traffic and sales by planning, management & optimize campaigns across all digital channels: Facebook, Google, Youtube, Instagram, Tiktok, local platforms, etc.
• Monitor performance results continuously and propose improvements based on ads results.
• Be responsible for online brand protection (prevent/report fake page, seeding).
• Set up & implement performance campaign by tracking & utilizing research tools (SEM, SEO) and analyzing databases from variety of traffic sources

• University graduate in Marketing or Economics
• Minimum 1 year of digital marketing experience, agency experience is preferred
• Positive attitude, result oriented, resourceful, innovative.
• Good command of English in writing & speaking (preferred)
• Deep knowledge of digital and social media including all current trends and technologies
• Proficient with Excel, Words & PowerPoint

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Cập nhật gần nhất lúc: 2022-06-24 14:52:04