Marketing Manager

CONDITIONS (hours etc) 8.30am to 5.30 pm from Mon - Fri and 9.00-12.30 Saturday (44 hrs per week)
LOCATION Head Office, HCMC
DIRECTLY REPORTING TO DOSM
PURPOSE AND SCOPE OF ROLE
The marketing Manager handles all topics and aspects in the marketing department pro-actively. The person develops the annual strategic marketing plan in coordination with sales team activities including the annual budget. The person manages assigned projects individually until successful completion.
RESPONSIBILITIES
Marketing Management
• Monthly (quality and quantity) marketing reporting with given timeline
• Analyze and develop Heritage Line’s marketing continuously by being creative with new ideas to improve the overall marketing of the brand including its products and to be up to date with market and competitors
• Develop and implement and monitor the annual marketing plan and ensure its full implementation over the year regards the planned marketing activities within the planned timelines
• Work with B2B clients, Press and journalist on any relevant marketing topic (strategic and operational)
• Ensure Heritage Line brand and corporate identity is respected within the corporate organization and with all reseller and media partners
• Inform team daily and weekly of marketing topics, updates, news to ensure department-wise awareness
• Concept, planning, budgeting and managing of marketing projects
• Manage the marketing team be it short-terms intern, designer and other employees to join the department
• Support pro-actively in the corporate improvement of the department regards processes, SOP, quality and monitor team and company members to follow the CD guidelines.
• Manage in-house designer and outsourced design suppliers regards all design topics
• Be in charge of databases to ensure quantity is constantly increasing and quality is absolute consistent. Especially develop the PR/Media database further.
• Conduct marketing analysis to be aware of market and competitor activities and liaise with DOSM about new developments
• Website management / Content management
• Online Marketing: Planning and monitoring of all online and social media activities based on given quantity targets per annual business plan.
Project Management
• Manage and implement marketing projects:
- Website
- Others upon assignment
- Online marketing including SEO and social media
- All design and collateral topics related to cruises and ships
- Corporate design improvement and adaptation
- Collateral design and production
People Management
• Working closely with design team and marketing team members

QUALIFICATIONS AND KNOWLEDGE
• Understands all aspects and needs branding and corporate design
• Additional marketing Certificate is an advantage (online marketing, branding, print or desk top publishing)
• Tertiary studies in Tourism, Hospitality or Business
• Knowledge of tourism, geography, foreign cultures
• Certificate in Management (preferable)
• Knowledge of the hospitality industry
EXPERIENCE
• Very good experience in marketing communication from idea, concept to detailed organization
• Minimum 4 year years marketing experience, Preferable with luxury hospitality or luxury goods
• Experience in design and design software.
• Good understanding of sales channels and leverages of those
• High understanding of luxury travel needs and products
• Top organized and structured
• Very good knowledge in on and offline marketing
SKILLS
• Creative with an open, fresh mind. Highly communicative with great interpersonal skills
• Good knowledge of design program (Adobe creative Suite) and marketing and design language/terms
• Good - MS Office (Excel, Word, Power point etc)
• Able to think in concepts and cross-functional
• Able to prioritize topics and stress resistant
• Very good knowledge of design and production
• Can make clear decision based on facts & figures
• Excellent - Written and spoken English
• Talented to organizing, overseeing and follow up
• Driven by commitment and conviction
SPECIAL REQUIREMENTS
• Traveling on request
• Ability to work under pressure
• Flexibility to work overtime

Company&039;s Policy

Cập nhật gần nhất lúc: 2021-06-16 05:38:02