Marketing Manager

Key Responsibilities and duties:

• Help marketing and sales team meet business objectives through customer program and advocacy initiatives
• Develop & execute account specific promotions jointly with Key Account team according to the brand strategies.
• Use consumer & customer insights to guide the marketing campaigns and inspire high quality creative.
• Working closely with external advertising and design agencies and manage marketing budgets and ensuring the resources are fully utilized
• Lead and manage all customer engagement and promotional programs, working closely with the sales and marketing teams to ensure a coordinated and structured approach.
• Prepare customer presentations (listing, launch, Customer quarterly & yearly reviews, promo planning, market overview, co-projects etc.).
• Identifying key customers that can act as a marketing channe
• Create and manage a library of up to date customer success stories
• Manage customer annual satisfaction surveys
• Working closely with all aspects of the business to gather product and channel insights ​

KPI’s:

• Manage annual customer satisfaction surveys to drive change throughout the organization
• Prepare in-depth promo evaluation analysis and monthly reviews of all campaigns and activities with the lens of ROI/cost per activity – and ensure all the activities deliver the end business objective.
• Take part in negotiations with assigned Key Accounts
• Plan and allocate budget per brands for assigned Key Accounts (in-outlet activities, new listings, loyalty programs etc.) in cooperation with Key Account Manager
• Market research and benchmarking of target markets, analysis of company products in relation to competitors.
• Maximize the use of company data and other marketing assets such as digital customer acquisition and social media marketing.

Qualifications & Requirements 

• High-level communication and presentation skills, as well as comfortable speaking in front of large groups, with the ability to influence and engage others.
• Demonstration of strong executional and project management skills - master the art of planning & detailing out the activities as well as flawless execution.
• Is an expert in generation and interpretation of shopper/consumer and customer insights
• Has technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and social media platforms
• Highly analytical (especially on shopper and category data understanding), and evaluating profit impact of actions
• Experience managing agencies – involving the following: Negotiations, Coordination for execution, sourcing of collaterals/promotion materials etc.
• Goal orientated and able to work independent as well as lead cross-functional teams.
• Minimum 03 years Trade Marketing / sales / Customer Service / Key Account management experience in a branded consumer products company
• Higher education in business management or marketing
• Fluent in written  and spoken Vietnamese and English