Marketing Team Leader is responsible for helping develop, plan and execute strategic marketing plan and growing revenue for Grace Skincare Clinic.
The areas of responsibilities include:
Mining our target markets: identify, connect with and bring in clients for
medical dermatology: acne, eczema, rash, skin tags, allergies, moles, warts and general skin issues
cosmetic dermatology: scar, ageing / skin rejuvenation, spider veins, pigmentation & melasma, skin texture, skin laxity, hair growth, hair removal, tattoo removal, etc
day to day facial care & skin health maintenance & prevention.
Relationship management: enabling and maintaining profitable relationships with companies, referral networks, influencers and groups of other potential clients;
Design, plan and implement promotions, campaigns, product launches, educational sessions, events, or PR activities to drive acquisition and awareness.
Sales:
articulate, anticipate, communicate and minimize obstacles to growth.
understand competition, be familiar with new opportunities and trends
drive new client acquisition and relationships
Messaging and communication: refine and deliver our brand and key differentiation to our staff and the public so that it drives client acquisition, encourages return clients & client referrals and shapes distinctive brand and professional image.
Quality content is key to our efforts
Develop sales and marketing materials to support business goals
Identify effective advertising and sales strategies.
Social media strategy- what and how do we leverage this
Vendor Management: identify and manage relationships with any outsourced efforts including web management, design, print, media or other.
Budget, forecast and report client acquisition and client acquisition activities;
Staff: identify staffing & budget requirement for marketing team, and recruiting, training and managing marketing team
Essential Duties and Responsibilities:
• Devise relevant, executable messaging and communications that grow new clients, increases revenue, increases client treatments and client base and encourages returning clients
• Execute strategic plan and design activities for all marketing communications and programs to potential clients, existing clients, other healthcare professionals, business & social relationships, referral networks and influencers.
