JOB RESPONSIBILITIES
Digital Technology Analysis & Implementation
- Establish the contribution Digital Technology can make to business objectives using a range of techniques such as eliciting &
documenting requirements, conducting feasibility studies, producing business models& business cases, usability requirements
analysis and evaluation
- Lead analysis & Subject Matter Expertise of platforms/projects/enhancements for Marketing Traditional Channels as well as Digital
Channels encompassing eCommerce, CRM, Campaign Management, Social, SEO, data analytics.
- Use requirements to drive the design or review of test cases, process change request and manage project’s scope, acceptance,
installation and deployment
- Collaborate with Global Information & Digital Technology and local Business teams to implement & get the best out of the global
platforms
- Collaborate with Marketing to ensure successful online presence. Data analytics & insights, experience with digital
marketing key performance metrics (e.g. acquisition, conversion, etc.)
- Collaborate with BAT Legal teams to ensure digital initiatives meet required local legislations
Stakeholder Engagement & Supplier Management
- Accountable for end to end delivery of the digital portfolio, guaranteeing accomplishment of goals, schedule, cost, resources, quality
and alignment with Global IDT Structures.
- Identify, select and work with technology suppliers with the necessary capabilities to deliver the digital portfolio, according to BAT’s
procurement standards
Process Management
- Regular review of agreed digital KPI’s including ROI, suggesting improvements and seizing opportunities
- Effectively communicate status of the digital portfolio for top teams (i.e. Marketing and IT).
- Identify and raise issues impacting the execution of strategic / operational / project plans
CORE RELATIONSHIPS
- Enterprise Architects – understand enterprise architecture, collaborate to ensure conformance
- Solution Architects – provide input and collaborate on the selection and development of solutions
- Solution Delivery – collaborate to ensure solutions meet the business requirements
- Project Managers – contribute to project plans and ensure deliverables are produced to time, cost & quality
- Budget & Planning – provide input to the development of IT plans and budgets
- Business Partners, Business Units, Marketing Technology Managers & Business Unit IT managers – collaborate to ensure the
business vision is translated into Technology implementation to deliver on marketing goals, align on Business priorities
- IT functional managers / Project Managers / Business reps – collaborate in the execution of planning and analysis services and
delivery of required outputs
- 3rd Party Vendors – supplier relationships
- Strategy - Strategy input
