Medical Representative (Cvrm) - ETC Hopital

Position purpose (A brief statement indicating the basic purpose of the position)
The Medical Representative has the responsibility:
- To execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship
- To adhere to local regulations, industry, and company policies and code of conduct
- To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory
Major tasks and responsibilities of position (max. 8 key topics):
- Supports organization strategy and growth ambitions by delivering sales and volume growth of assigned brands. Continuously improve quality of Customer Engagement Excellence (CEE) by executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers. Identifies new opportunities for growth and helps build strong relationships with HCPs while adhering to Bayer compliance guidelines.
- Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business
- Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs & priorities
- Achieve sales, volume, growth, market share and listing targets for assigned brands
- Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo
- Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences
- Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies
- Comply with local regulations, industry, and company policies and code of conduct
- Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts
Work relations (List the most important work relationships with internal and external partners/Customers)
External (day-to-day): HCPs and other relevant stakeholders
Internal (day-to-day): First Line Sales Manager (FLSM), Marketing, Training/Learning Manager
Internal (need basis): Commercial Excellence Teams, Medical, Head of Field-force

Qualifications (Education, skills, experiences and personal characteristics necessary for success in this position):
- Experience in drugs relating women healthcare.
- Excellent command (both oral and written) of local native language
- Bachelor’s Degree in any discipline (Any advanced qualification is a plus).
- English language skills are a plus
- Energetic, Enthusiastic, self-driven, organized & willing to work extensively in field
- Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record
- Strong interpersonal, communication and team skills
- IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently)

Cập nhật gần nhất lúc: 2022-08-10 21:12:04