Intro: Sotalabs, part of the Sota Holdings Group, builds cutting- edge AI & blockchain applications for global markets. Our team of first- principle thinkers creates products that solve real customer problems and deliver exceptional value.
What makes us different:
We challenge conventional thinking with first- principles approaches
We obsess over customer needs rather than competitor tactics
We make decisions with long- term vision
We empower our team to take ownership and drive initiatives
We maintain a high- performance culture where results matter
Position: Mobile App Marketing Executive
We&039;re seeking a talented Product (App & Web) Marketing Executive to drive explosive user acquisition for our AI products. In this role, you&039;ll have a significant impact on our global growth strategy and be measured by tangible results.
Job Responsibilities:
Coordinate with other departments to optimize product development plans and ASO strategies
Proactively drive user acquisition for products across all channels
Manage creatives and run ads on platforms such as Apple Search, Google Ads, Facebook Ads, TikTok Ads, etc.
Conduct research, optimize keywords, and use tools and methods to improve search rankings and optimize store listings on the App Store & Play Store to increase conversion rates
Monitor, synthesize, and evaluate work results, and propose improvements
Plan and execute ASO and SEO strategies for the AI App & Web product
Use analytics tracking tools (Google Analytics, Firebase, AppTweak, etc.) to analyze the market and track app store rankings
Requirements:
Research and market analysis skills using specialized tools for the mobile app industry.
Honest, proactive, and responsible in work attitude.
Independent/teamwork mindset.
Experience at least 2 year in Marketing, and user acquisition with products on the iOS/Android platform
Proficiency in ASO support tools, running ads such as Apple Search, Google Ads, and Facebook Ads, Tiktok Ads...
Knowledge of English is an advantage
Understanding of ASO mobile apps
COMPENSATION & BENEFITS:
🎯Flexible working regime and health care:
01- day remote work per month
Social insurance, health insurance, unemployment insurance and MIC care insurance
A flexitime allowance of 90- 180 minutes per month for employees
01 hour paid leave per day for women having children under 12 months
Minimum 14 paid leaves per annum for all employees after probation
Flexible timekeeping (from 8:00- 9:00 to 17:30- 18:30)
🎯Transparent and fair benefits:
Men’s Day, Women’s Day, Children’s Day, Mid- Autumn Festival and other benefits under the provisions of the company
Work performance review 2 times/ year (in April and October)
13th- month salary
Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
Bonus Policy: Public holidays (2/9, 30/4, 1/5, 1/1,...); Personal Performances; Excellent Team; Performance bonus in Token of the project;..
🎯Dynamic environment and open culture:
Year- end party, sports day, yearly company trip and quarterly team building,...with a generous budget
Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks,...
Flat, open and sharing culture with friendly management team; outsourcing company with product mindset
Monthly allowance when joining clubs: Soccer, Swimming, Yoga, Music,...
Socialize with colleagues through monthly Happy Hour
🎯Strong learning culture:
Participate in workshops, seminars, tech talk,... with sharing from experts inside and outside the company
Working opportunities with technical gurus who built and operated world- class applications with millions of users.
Free training courses for technical and soft skills (presentation skills, communication skills, foreign language courses,...)
Account to log in to our online learning system, which contains thousands of valuable lectures (LMS)
