Mobile Marketing Executive

Create, target, segment and initiate mobile marketing plans and communications

Focus on driving downloads from organic and paid channels including, driving orders on the app by converting new users to returning customers.

Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores

Collaborate and work with cross-functional teams to plan, deliver and execute successful mobile marketing campaigns (QR, SMS, Coupons, Ads, etc.)

Conduct a competitive and customer analysis and report findings to key stakeholders

Stay updated on latest technology changes and identify evolving marketing opportunities

Analyze user generated data to discover behavior patterns. Fine tune the campaigns based on the findings

Identify the right marketing metrics to track and put the right tools in action to measure ROI of mobile marketing

Provide best practice research to channel owners (display, email, paid search, etc.) and provide cross-functional sharing

Monitoring and tracking app store rankings using the latest analytic tracking tools

Drive to actionable insights and recommendations; communicate them to senior management

Ensure alignment between mobile marketing strategies and the overall business marketing strategy

University degree of college diploma in business or a related field.

1 or 2 year of relevant experience or equivalent combination of education and work experience.

Exceptional written and verbal communication skills.

Ability to meet strict and aggressive deadlines.

Strong skill analytical skills. Ability to analyze data and make recommendations.

Ability to maintain an upbeat and positive attitude at all times

Ability to work in self-directed, fasy-paced, result-oriented enviroment.

Strong interest in and passion for interactive products, specifically mobile and online

Comfortable dealing with ambiguity, ability to drive clarity in difficult or confusing situations.