PR Executive

(*) JOB SUMMARY:
_ This position will be responsible for Public Relations activities top good rapport with both internal & external parties. Besides, this job holder is also responsible for jointly execution and implementation of MKT and branding activities for whole company. Jointly set up any plans, campaigns to build up company profile and reputation to all stakeholders (Government, Media, Clients, Public).
(*) ACCOUNTABILITIES:
1. Finance:
_ Develop an understanding of the basic financial status of PR function and activities
_ Ensure to execute MKT plan and PR plan in accordance with MKT and PR budget relatively
_ Deal with agencies/ vendors for a reasonable price and record expense in a timely manner
2. Business Development and Customer Services:
_ Initiate ideas and execute activities to build rapport with media and related stakeholders
_ Follow up activities to maintain relationship between Talentnet and media
_ Actively follow up parties for Talentnet public articles
3. Process/Function:
_ Jointly brainstorm and initiate ideas for PR Strategy and PR plan
_ Develop the umbrella message, key talking points and key highlights in each campaign
_ Be able to write press release and press materials
_ Sell-in stories on the phone and be prepared to speak to journalists and 3rd parities
_ Start to build relations with targeted media to successfully obtain press coverage
_ Manage all PR reports, PR materials and news monitoring to ensure they are in place for tracking and recording
_ Handle PR-related events (Press conference, Press briefing, CSR, Media Tour….) and support company’s activities
_ Work with internal departments to understand client insights/ needs and thoughts for appropriate PR outlets
_ Do copy write for projects based on projects
_ Jointly brainstorm marketing initiatives with project team
_ Jointly developing and executing marketing plan
_ Support other administration tasks
4. Learning & Growth:
_ Participate in the seminars/events for updating knowledge and self-improvement about branding
_ Take part in events for MKT knowledge
_ Read newspapers/ magazines to achieve news about the market
5. Major challenges:
_ To understand company business knowledge and client’s insight and build good relationship with external parties for result achievement