Product Manager - Wood Coating

* Key Accountabilities:

Works with Regional Marketing Manager translating segment strategies, market research, and customer requirements to create a detailed regional strategic plan with related key tactical actions
Supports and coordinates marketing and product activities which enable the execution of the regional segment initiatives and plan

* Key Responsibilities:

Maintains technical product knowledge and sales techniques and trends. Prepares summaries of regionally important trends for management use
Works closely with BU Communications team on story creation and contributes to the annual media plan for specific industry publications
Management of content and analysis of activity for regional digital tools
Works with the Regional Market Manager translating segment strategies, market research and customer requirements to create a detailed regional strategic Segment with related key tactical actions
Management of all local language versions of relevant marketing collateral including content on digital tools
Analyses market data to support/identify key segment opportunities
Facilitates the creation and execution of marketing promotion plans for new product launches (non-PR related aspects) including sales tools, ensuring they comply with brand guidelines
With the support of the BU Communications team, develops and executes communication plan for the region
Supports and leads, in coordination with R&D, short-term product improvement (LWR) process.
Support Commercial Excellence projects in the region
Identifies key sales activity for the region and participates in key trade shows and customer events. Creates presentations and scripts and co-ordinates the correct personnel
Works with the sales teams tracking projects and customers through CRM
Carries out regular product lifecycle analysis and actively supports product complexity reduction initiatives
Liaises with the sales team to develop, in coordination with BU Marketing Communications team, relevant marketing campaigns which support the execution of the regional Market Segment tactical plan
Analyses, researches and maintains data about local competitors, in conjunction with sales to better understand our competitive advantage
Researches and analyses customers to fit with segment and regional strategies
Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, HSE standards and always in compliance with all applicable regulations

Yêu cầu công việc

Analytical mind with good financial acumen
At least 4+ years of experience in a commercial environment
Fluent English and good communcation
Minimum of Bachelor’s degree in Marketing/Business
Ideally experience in more than 1 area of marketing and/or sales
Some work experience in a tech/tech service role is an advantage

Social insurance, health insurance, unemployment insurance and other benefits
Company trip once a year + Joining party
Salary and position is reviewed 1 time a year
Dynamic and sociable working environment.
Having chances to get attractive company bonus every month/year
Bonus by individual ability and company’s performance.

Cập nhật gần nhất lúc: 2021-11-05 11:43:03