Product Marketing Leader

Summary:

HARAVAN has been established in March, 2014 as a software solution company, provide cloud-based multichannel commerce platform for SMEs, e-commerce merchants, retailers, shop to run their business online and offline. After 4 years official products launching, Haravan has been considered as the leading website builder with 15,000 paying merchants.

HARAVAN, the first Vietnam commerce solution provider was chosen by Google, to join Google Launchpad Accelerator program at Google headquarter. And the first Vietnam partner as business solution provider for Facebook messenger platform. Big Brands moving to Haravan Enterprise and many retailing chain stores, global brands trusted such as: Vinamilk, Aeon, Juno, Bitis’s, The Coffee House, ...

Joining the HARAVAN family means joining our passionate and caring “Haravaner” who work and grow together for the common vission: MAKE COMMERCE BETTER by giving the true value for merchants, business, startups and our partners.

Position Purpose:

Be responsible for marketing communications of product features and value, building marketing campaigns to connect with and retain customer to optimize customer experience strategy.

Key Responsibilities:

- Conduct industry research and market analysis – be an expert on our customer, who they are, how they buy and their buying criteria.

- Keep abreast of competitive landscape and industry trends.

- Plan and execute customer interviews and surveys, A/B testing and usability testing.

- Build product positioning strategy tailored to product value and customer experience journeys and messaging that resonate with our target customer personas.

- Develop analysis for marketing campaigns and strategy planning.

- Collaborate with Marketing team to develop and execute strategic marketing plan for product launching and releases.

- Execute sales training and prepare external collateral to support sales channels.

-       Knowledge and understanding in one of the following fields: E-commerce, CRM, Loyalty, Adstech, Marketing concept.

-       At least 1 year of professional work experience as a Product Marketing / Growth Hacker.

-       Strong problem-solving and time management skills.

-       Detail-oriented and multitasking.

-       Great team collaborator and eager to share knowledge.

-       Highly accountable and have a passion for working in the field.