Product Marketing Specialist

Chợ Tốt is looking for a Product Marketing Specialist to join our Growth Marketing team. This position will enable you to have varied experience in both data-driven marketing and tech product understanding.
For this role, you will be one of the first people experience the newest, coolest features of Chợ Tốt. As a Product Marketing Specialist, you will help our users to use our platform in the most effective way which can make a positive impact on both users’ daily lives and on Chợ Tốt business.
***JOB DESCRIPTION
– Coordinate with Growth Squad to promote new features & new programme for users (sellers & buyers) including
+ Work with Design team to create communication materials
+ Plan & Execute plan to promote new features through various channels (email/sms/push-notification/etc)
+ Constantly track to ensure campaign’s KPIs
+ Collect & Analyse data to improve current campaigns as well as draw Key Learning Points for future campaigns
+ Developing tools and frameworks that can boost up adoption rate of new features/programmes among users
– Assist Growth Marketing team in running various experiments in both user acquisition & user retention
– Join in periodical brainstorming & planning session to contribute ideas about new product campaigns.
– Other ad hoc projects assigned by the Head of Marketing

– Bachelor’s degree in Marketing, Business or an equivalent field
– Fundamental understanding of user journey and basic metrics of user behaviour (bounce rate, time on site, pageviews/visit, etc)
– Basic understanding of tools to measure marketing performance
– Creative & curious to explore new ideas
– A strong sense of responsibility and ownership in work
– Good team spirit & data/results driven
– Ability to adapt and learn quickly in fast-paced work environment
– Having user-focused mindset
– Passionate about tech products, especially marketplace & ecommerce
– Experience in e-commerce field is a plus