Summary:
results focused across 5 key areas: Storytelling, Media Relationships, Proactively Managing Issues,
Develop and execute strategic plans, programs, communications and stories that deliver high impact
Effectively work with and support other Vietnam and APAC regional team members, and Business
Engaging Employees, and Driving/ Supporting the Business.
and HQ PA, to achieve desired outcomes.
Authority as Manager, Public Affairs, Vietnam:
• In coordination with brand and business leaders, develop and implement public relations
relations strategy.
programs meeting their business needs and consistent with the organization&039;s overall public
• Implement public relations programs that protect and enhance the organization’s reputation;
competitively position products to grow businesses (Nutrition, Medical Device, and others
when requested); and are effective, economical, and appropriate for their intended audience.
• Have a strong network of reporters, media influencers with deep understanding local media
landscape and industry in order to shape effective programs with high resonance, relevancy,
impact.
• Respond to more complex or escalated inquiries from the public or media to ensure all
communications are accurate and appropriate.
• Ensure storytelling and messaging appropriate, effective, and impactful to intended audience in
while accurate and consistent with the organization’s overall public relations strategy.
all developed communication materials, speeches, articles, press releases, public statements
• Geographically, this role has authority over Vietnam (under direction of Public Affairs Director
Role will work in close partnership with senior commercial leaders and contacts in Human
f Vietnam) – one of Abbott’s key priority countries and markets.
Resources and Sustainability & Citizenship to create and execute the annual PA/PR strategic plan.
• Reporting directly to: Public Affairs Director – based in Viet Nam. This role works in a
matrixed way with others in Vietnam, Regional, Business and HQ PA.
Core Job Responsibilities
· Storytelling: Deliver impactful external visibility for Abbott through corporate storytelling. Results should center on corporate / enterprise stories, premier employer/employee stories, sustainability/citizenship stories, brand stories and reputation building stories. Work with the Public Affairs Director, Vietnam in the development and execution of an ongoing reputation building and stakeholder management programs in Vietnam for Nutrition, Diabetes Care and/or other businesses.
· Engaging Employees: Drive the ongoing employee communications for about 2,500 Abbott employees in Vietnam. Work with Vietnam leadership on strategic enterprise-wide employee communications, through editorial and content support, ‘One Abbott’ town hall/communication Quarterly meetings, cascading of business priorities, consultation, and toolkits/templates. Provide support to raise the internal communications capability of leaders in Vietnam. Align to the global plans and drive employee communications that increase the understanding of Abbott’s corporate brand. Take ownership for internal scorecards and updates.
· Proactively Managing Issues: Support the Public Affairs Director, Vietnam in managing issues related to Abbott’s business (key focus on Nutrition, Diabetes Care), either neutralizing/ keeping Abbott out of coverage, or ensuring Abbott message is delivered in coverage when desired. Work with Vietnam leadership to anticipate and identify potential issues and develop action plans to address them. Support the Public Affairs Director, Vietnam in managing day-to-day crises and issues. Ensure key contacts and key spokespeople in Vietnam understand when to engage Vietnam PA as it relates to an issue.
· Driving/Supporting the Business – Deliver communications across Vietnam that will build Abbott’s competitive advantage, position, and market share with key focus on Nutrition and Diabetes Care businesses. Convey stories about Abbott’s innovation in Vietnam.
· Agency management including budget and account management. Ensure PR agencies are optimally managed – from having contracts in place to ensure ROI and value for money.
· Scan and target opportunities for corporate reputation recognition / awards / executive visibility.
