Quản Lý Thương Hiệu (Brand Manager)

Job brief

We are looking for an experienced Brand manager to help us build our brand and raise brand awareness for a very unique and beautiful jewelry brand.

Responsibilities

Analyze brand positioning and consumer insights
Monitor market trends, research consumer markets and competitors’ activities
Translate brand elements into plans and go-to-market strategies
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor product retail and CRM
Establish performance specifications, cost and price parameters, market applications and sales estimates
Lead creative development to motivate the target audience to “take action”
Oversee new and ongoing marketing and advertising activities

Yêu cầu công việc

Proven working experience as brand manager or associate brand manager
Experience with jewelry, fashion or cosmetic is an advantage
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Outstanding communication skills
Data-driven thinking and an affinity for numbers
Fluent in English
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind, capable to write attractive contents for social media
Up-to-date with latest trends and marketing best practices

Competitive salary
Dynamic working environment

Cập nhật gần nhất lúc: 2021-06-15 17:05:02