Retail Brand Manager

➢ Build short- long term brand strategy
− Delivering product introductions, storytelling, product launching, media & communication plans to the
cross- functional teams.
− Gathering local insight, competitors, trade understanding and analyzing market trends to identify
business opportunities, consumer needs, innovation, and extension of the product range.
➢ Build communication plan for local market
− Direct contact with distributors, retailers, external parties, agencies, for product registration,
promotional materials, public relation, media, event, etc.
− Execute and manage delivery of brand marketing plans/activities to achieve KPI’s and objectives (brand
awareness, product healthy & natural claims…)
− Manage the digital elements of the marketing mix for the brand, to increase early reach and
− Ensure agreed plan execution is effective (selection of channels, timeline and within budget)
engagement.
➢ Drive brand growth
− In- depth analysis and reporting of SKU level performance, drivers and barriers and in- depth
understanding of consumer.
− Continually monitor performance of key communication channels: social media, web, ecommerce,
newspaper, online and recommend plan modifications to optimize performance against objectives.
− Continuously monitor competitor activity by market to flag to senior management any risks or
pportunities that come with all external activities (Pricing, Positioning, Promotions, Distribution,
Messaging, etc).
➢ KPI and metrics
− Reporting and set up KPI to ensure the efficiency and impact of the plan

Cập nhật gần nhất lúc: 2024-12-10 15:50:02