Retail Marketing Service (Senior) Manager

Develop directions for regions retail marketing plans that set goals for increasing revenue, market share, and brand awareness
• Act as a thought leader, a trusted advisor to drive strategic decisions about our marketing mix across in-store presence and retail activation teams for regions & brands.
• Ensure programs that proposed by the regions do not conflict with national campaigns, and provide solutions to compromise.
• Work closely with the Regional Marketing Manager, Brand Manager to set out retail marketing plans
• Evolve the Retail Marketing strategy plan for regions, brands & member company, defining strategic goals & operating plans aligned to company strategic business plan
Oversee Regions’ retail marketing/ marketing communication/ promotion campaign activities
• Manage the day-to-day implementation of regions’ retail marketing activity, covering all elements of the marketing mix
• Evaluate the success of Retail marketing initiatives on a regular basis (campaigns/ seasonally/ annually)
• Collaborates with cross-divisional marketing resources and external agencies
Develop and manage the department&039;s operating budget.
• Manage the retail marketing budget allocated in the regions, brands & member company.
Market Intelligence
• Researching and analyzing market trends and competitors
• Support analysis, and insight to produce successful programs, inspire evolution, and improve efficiency. Measure effectiveness and make recommendations for campaign optimizations.
Team management & development
• Training, propose training for the staff to improve the qualifications and knowledge of the members of the department.
• Recruit and arrange personnel according to department&039;s organizational structure and in accordance with the development plan.
Perform other tasks assigned by Line Manager/ company

Education
• Bachelor’s Degree in Marketing/ Business Administration, …
Experience
• At least 3+ years of experience in retail or trade marketing/ marketing experiences at equivalent roles required along with a proven track record of delivering results
• At least 5+ years of experience developing marketing plans and strategies in collaboration with partner teams
• Experience of developing and working within budgets
• Experience of all elements of the marketing mix
• Experience managing ambiguity and rapid change – demonstrate agility and risk-taking
Competencies
• Familiarity with market research, consumer target, and trends analysis
• Ability to identify customer needs and draft strategies and plans that deliver on those needs
• Strong analytical skills, able to identify and act upon opportunities for campaign improvement
• Proven success in building, analyzing, and monitoring KPI, financial data, and success measures
• Work on multiple projects, prioritize and meet tight deadlines
• Customer-oriented
• Communication & problem-solving skills
• Excellent stakeholder management and leadership skills
• Planning & Organizational skills
• Proven track record developing program plans that meet/exceed goals and managing program budgets
Nice to have
• Ability and willingness to travel with extended stays and/or traveling to multiple locations

Lương tháng 13 + Year-end Performance Bonus + ESOP (tuỳ theo vị trí)

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Cập nhật gần nhất lúc: 2022-08-09 05:52:04