Sales Director / Regional Sales Manager

Purpose:

The primary role of a Regional Manager is to grow the market demand for tobacco and spirits products in a collection of accounts within a geographical area. Improving the relationship with the accounts and effectively act as a business consultant on product knowledge, technology, pricing, and many other areas, thereby acting as a strategic partner with retailers.

Duties and Responsibilities:

• Manage the operational aspects within the North of Vietnam (Habanos Points, Habanos Specialist)
• Manage HABANOS brands: Cohiba, Monte Cristo, Romeo y Julieta, Partagas, etc.
• Manage DIAGEO brands: Johny Walker, Mortlach, Singleton, etc.
• Collaborating with Area Manager to establish and execute a sales goal for the region
• Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goals
• Forecasting annual, quarterly and monthly sales goals
• Assisting sales personnel in their techniques
• Developing specific plans to ensure growth both long and short-term
• Educating sales team with presentations of strategies, seminars and regular meetings
• Reviewing regional expenses and recommending improvements
• Develop an understanding and act on (where appropriate) market intelligence that may impact, the sale of cigar and spirits products
• Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability. Disseminate information to sales representatives, corporate marketing and sales operations.

• Must have 5 years experience at retail and wholesale;
• Bachelor's degree preferred; or related experience and/or training; or equivalent combination of education and experience;
• Excellent interpersonal skills.
• Excellent selling skills and ability to forge business partnerships that help close the sale;
• Good problem-solving skills and the ability to work independently while achieving Go To Market goals and objectives;
• Ability to plan and prioritize route list call coverage and frequency to achieve specified Go To Market Plan coverage goals.
• Excellent oral and written communication skills. Solid presentation skills as presentations to small groups (internally and externally) are required
• Ability to use and communicate basic business math and interpret internal/external industry data and reports;
• Responsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws,
• English & Vietnamese advance level
• A strong passion/enthusiasm for Cigar and Whisky industry
• Significant experience in Cigar and Whisky Industry will be a plus
• Ability to use and communicate basic business math and interpret internal/external industry data and reports;
• Responsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws.