As the Sales Manager, you will be responsible for performing the following tasks to the highest standards:
Establish good working relationship with internal customers (other departments of the hotel) and external customers (clients, event contractors, suppliers).
Be visible to organizers and clients during their event / group dates and monitor guest satisfaction.
Keep updated with client relationships and overall business goals through regular entertainment and some activities.
Maintain a high level of exposure for the hotel in major market areas through direct sales, telephone, fax, and written communication.
Closely monitor accounts revenue and business production for Corporate / FIT / M.I.C.E. accounts.
Gather information of competitors, such as rate, top accounts and production, room, F&B and events, and report to the Director of Sales regularly.
Maintain close co-ordination with respective departments on organizer’s requirements and last-minute event requirements.
Meet and welcome some top key accounts, group organizers and VIP guests upon check-in.
Establish and maintain files of major accounts and assist the Commercial Manager in maintaining the accounts management system.
Carry out any other reasonable duties and responsibilities as assigned.
The Management reserves the right to change / extend this job description if necessary, at any point of time during her / his employment.
Attend major travel functions and promotional events (i.e. trade shows) and promotes sales (rooms, catering, and other facilities and services) for the hotel.
Review bills with organizers regularly to eliminate adjustments needed on final invoice.
Oversee the operation of banquet functions and work closely with various departments to ensure quality service is delivered to our clients at all times.
Develop increased room nights as well as banquet revenue.
Regularly review Master A/C postings to ensure postings are correctly done.
Verify total charges and layout of invoices prepared by Accounts Receivable and send out to organizers.
Negotiate with accounts on banquet, outside catering events.
Actively participate in achieving the departmental goals which contribute to the marketing budget.
Obtain feedback from clients and follow through with the necessary actions.
Refer leads and send event profile information to relevant sister hotels or NSO / ISO (if any).
Take responsibility to conduct hotel inspection for all walk-ins, meeting groups and contracted clients and plan next step for future follow.
Responsible for the dissemination of the group’s related information to other departments e.g. issues on banquet event orders and group resumes, chairing pre-event meetings.
Maximize up-selling opportunities whenever possible.
Report to the Commercial Manager on potential markets needing coverage.
Maintain the active event profile database and group chart.
Plan sales trips, under the direct approval of the Commercial Manager to major market areas, calling on accounts within the specific market areas.
Assist the Commercial Manager in the forecasting of rooms’ revenue and ATR for Corporate / FIT / M.I.C.E. / LSG (Long Staying Guests) groups.
Implement all sales action plans related to the respective market (by segment and geographical locations) as outlined in the marketing plan.
