SALES & MARKETING MANAGER (L Concepts)

Overall purpose of the job: This role requires someone who is passionate about F&B/hospitality in general and our brands in particular. This position is responsible for building an effective and strategic marketing plan; and is accountable for the development of a high-performance, result-driven team of brand ambassadors. The Sales & Marketing Manager will need to be both a people person and a doer as he/she adopts a “whole-of-company” approach in executing all initiatives on brand, on time and on budget, in order to achieve the company’s financial and non-financial KPIs.

Mục đích chung của công việc: Vai trò này yêu cầu một người có đam mê với lĩnh vực F & B / khách sạn nói chung và các thương hiệu của chúng tôi nói riêng. Vị trí này chịu trách nhiệm xây dựng một kế hoạch marketing chiến lược và hiệu quả; và chịu trách nhiệm về việc phát triển một đội ngũ đại sứ thương hiệu hiệu suất cao, hướng tới kết quả. Sales & Marketing Manager cần phải là người vừa đưa ra kế hoạc và thực hiện vì anh ấy / cô ấy áp dụng phương pháp tiếp cận “toàn công ty” trong việc thực hiện tất cả các sáng kiến về thương hiệu, đúng thời gian và ngân sách, để đạt được tài chính của công ty và các KPI phi tài chính.

Key Result Areas (Goals)

1. Business development and sales

1.1 Build and maintain partnerships for affiliated marketing and as additional sales channel

1.2 Promote and secure group and corporate bookings

1.3 Work with Operations on local relationship marketing – analyse local trade areas, identify sales building opportunities and build relationship with the community

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1. Marketing and communications

1.1 Build and execute a strategic and effective marketing plan, focused on high-impact campaigns and promotions

1.2 Communicate strategically across online and offline channels

1.3 Organize events and activities

1.4 Develop and implement store visual program for each season

1.5 Develop new store opening plans that include pre-opening, grand opening and opening activities to sustain momentum

2. Brand stewardship

2.1 Ensure art direction of brand collaterals are in compliance with brand guidelines

2.2 Issue, maintain and oversee implementation of look and feel SOP

2.3 Be a brand ambassador at all times

3. People

3.1 Attract, equip and retain talent

3.2 Instill culture and values

3.3 Identify potential successors

4. Customer

4.1 Handle and respond to customer inquiries and feedback in a prompt and sincere manner

4.2 Grow and leverage CRM/loyalty program

4.3 Gather customer insights through various tactics such as direct engagement in-store, traffic generator surveys, mystery guest and comment cards

5. Process

5.1 Conduct product and promotion training and briefings

5.2 Conduct promotional audits

5.3 Track and measure performance of all initiatives

5.4 Carry out post-mortems for large campaigns or events

5.5 Collect and report market intelligence

- Presentable appearance

- Bachelor’s degree in any of the following: business administration, marketing, or communications

- Undergone training in hospitality, culinary, leadership or digital marketing
- >5 years of marketing experience in a managerial role in 5* hospitality / F&B / restaurant groups 

- Able to work outside standard office hours

Job Specific Skills and Competencies

1.     Advanced communication skills: verbal and writing skills in English

2.     Well-developed research and analytical skills: good at collecting market insights and trends, then analyze them for concept validation and marketing purposes

3.     A critical and strategic thinker with great attention to details

4.     Social media: Able to design, build and maintain social media accounts 

5.     People person: outspoken, social, and good presentation skills. Must be confident to pitch ideas internally, as well as build relationships not only with media, but also community groups, suppliers, emerging artists, etc. to manage and facilitate our communications and brand concept promotion.

6.     Problem solver: a rational, resourceful, flexible and quick-thinking mind

7.     Extensive understanding of online and offline marketing trends and tactics, and how to unite our business activities with social media to deliver fully integrated campaigns.

8.     Project, time, budget and interpersonal relationship management skills

9.     Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities

10.  Design and artwork experience: knowledge in Photoshop and/or Illustrator

11.  Passion for producing edgy and engaging communications that will help us stand out from the crowd

12.  Existing network with media (magazine/newspaper editors, journalists), suppliers (printing, video producers, photographers, graphic designers, copy writers, etc), artists and emerging artists, and community groups.

 A-Player Competencies

1.     For managers:

1.1.   ability to hire A-players

1.2.   Develop people

1.3.   Flexibility

1.4.   Calm under pressure

1.5.   Strategic thinking

1.6.   Creativity/innovation

1.7.   Enthusiasm

1.8.   Work ethics

1.9.   High standards

1.10.              Listening skills

1.11.              Humility – openness to criticisms/ideas

1.12.              Communication skills

1.13.              Teamwork

1.14.              Persuasion skills

2.     For any position:

2.1.   Chemistry

2.2.   Commitment

2.3.   Coachable

2.4.   Ego under control

2.5    Requisite intellect

JOB FIT

1.     Brand fit

a.     International exposure

b.     Hospitality/lifestyle/premium product experience

c.     Outgoing, sociable, active lifestyle

d.     Artistic sensibility

e.     Bonus: prior F&B industry experience

2.     Culture fit

a.     Mature, wise leader who has hired, managed and developed large teams

b.     Able to work independently (have experience as department/BU head, reporting to top management)

c.     Have experience with rapidly growing businesses

d.     Bonus: prior entrepreneurial experience

3.     Knowledge, skills and abilities

a.     Drive revenue growth through energetic, creative and high impact campaigns

b.     Build and implement strategic plan with clear KPIs

c.     Introduce science into marketing with clear performance tracking