Search Engine Marketing (SEM) Senior Specialist

About The Role
At Tiki we are laser focused on Wowing our Customers and becoming the #1 Trusted
Shopping App in Vietnam. The Marketing team is charged with achieving this goal by
helping Customers to experience Tiki’s key value propositions including 2 Hour
Delivery, Guaranteed Authentic Products, and No Hassle Returns. To accomplish these
goals, we are building a world class computational marketing organization to
communicate with and market to our Customers at a massive scale in a mobile first
environment. A key component of achieving our goals is building and developing a
strong Search Engine Marketing organization to help us scale our direct response
campaigns efficiency. This is an opportunity for the right candidate to get in on the
ground floor as we build a marketing organization that eats, breathes, and sleeps data
and achieving efficient scale. You should be very comfortable rolling up your sleeves
and getting your hands dirty.
As a Senior Search Engine Marketing Specialist, you will help investigate, define,
prioritize, and execute on opportunities for strategic growth in Tiki’s SEM program. In
addition to assisting in the day to day management of our business, you will be
responsible for communicating your campaigns performance with team lead. You will
partner with product management, data analytics, and engineering to build world class
proprietary automated marketing platforms which enable us to market Tiki’s products at
scale, globally. Applying your analytical prowess, in conjunction with rapid testing and
prototyping, a successful candidate will help us continue to scale and grow our
business.
The ideal candidate will have a bias for action, humility, and the ability to create and
manipulate data in the furtherance of driving revenue.
Duties Include:
Be in charge of developing and managing SEM campaigns, hands-on analysis and manipulation of data to continuously improve conversion and ROI.
Report on daily business performance to SEM team lead.
Work with product teams to develop and execute online strategies to increase customer acquisition and retention.
Take care of projects related to automation to help scaling up the channel.
Partner with internal business teams to set goals and identify dependencies for driving growth through search engine marketing.

4 years in digital marketing, with 2 years of Search Engine Marketing experience required. Experience in running Shopping Ads much preferred.
Bachelor’s degree in Mathematics, Finance, Economics, Business Administration, Statistics, or Computer Science.
Experience working with SEM automation tools, product management, and engineering professionals.
Experience in project management much preferred.
Demonstrated success in ingesting, analyzing, and presenting large datasets.