SEM Specialist ( Australian Based Company, Attractive Benefits)

We are looking for an SEM expert to manage our clients marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities
•Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
•Track, report, and analyze website analytics and PPC initiatives and campaigns
•Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
•Optimize copy and landing pages for paid search engine marketing campaigns
•Perform ongoing paid keyword discovery, expansion and optimization
•Research and analyze competitor advertising links