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Senior
Brand Manager
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Main Job Purpose
The SBM for group brand is responsible for the health and performance of the group of brands in charge in the local market
Support BUD in translating Category Strategy into a National Category Building Plan which provides category value drivers and brand and customer priorities, rooted in local insight and to create concrete Brand Marketing Plan to ensure flawless deployment of brand communication and activation in the market
Key Accountabilities
NATIONAL CATEGORY BUILDING PLAN (NCBP)
Ensures cross- functional inputs such as customer & shopper trends, financials and consumer attitudes and behaviours are appropriately reflected in NCBP for the group of brands in charge
Measures progress against key value drivers and ensures take- up in BMP via Jobs- to- be- Done and Measurable objectives.
Support BUD in development of National Category Building Plan, a local translation of global category strategy rooted in insight from the Category & Brand Audit.
BRAND MARKETING PLAN (BMP)
Accountable for deployment of integrated brand communications per communication strategy and campaign idea in Think Big Packs, development of any local communication requirements, and brand budgets.
Leads the multifunctional team (Brand Development, trade marketing, supply chain, finance) through brand planning process, delivery of plans and monitoring of brand performance to implement appropriate plan changes.
Oversees the creation of BMPs including; brand audit, Jobs to be done, 8- Q activity plans, Scorecards & management of 6 Ps (e.g. Pricing).
Coaches Brand Managers and Assistant Brand Managers in skills and competencies so they can adequately evaluate, develop and deliver brand and customer plans.
INNOVATION & RENOVATION
Deliver market- and customer- knowledge driven input into innovation platform projects and brand planning to ensure requirements of group of brands will be met in the future
Lead the monitoring and reviewing of effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
Responsible for launch/ re- launch management; building plans and channel strategies (promotions, media and POS), Customer sell- in and legal & regulatory issues.
Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with communication teams and agencies (PR, BTL ...)
RESOUCE MANAGEMENT
Has a team (brand managers and ABM) as direct reports to coach and develop.
Other tasks assigned by line manager
Responsible for A&P budget to drive sales growth (both top line and bottom line), and share growth.
Requirements
Manage stakeholders in multi- functional teams.
7- 10 years classic brand management experience
Good command of English and Vietnamese.
Bachelor’s degree
Strong analysis skills and data driven and project management skill
Business management and brand development experience
Strong presentation and communication skills
Ability to work and multitask in a fast- paced environment.