Senior Digital Marketing Executive

LAVIFOOD
Mức lương
cạnh tranh
Địa điểm làm việc
Hồ Chí Minh
Kinh nghiệm yêu cầu
2 - 10 năm
Chi tiết tin tuyển dụng

Mô tả công việc

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app.
• Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.

Yêu cầu công việc

Careplus

CÁC PHÚC LỢI DÀNH CHO BẠN

Health insurance and Social insurance regulated by Vietnam Labor Law

Professional, dynamic working environment

Attractive salary and bonus

MÔ TẢ CÔNG VIỆC

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital marketing manager will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app.
• Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.

YÊU CẦU CÔNG VIỆC

• Superior verbal and written communications skills with extreme attention to detail.
• BS/MS degree in marketing or a related field with minimum 3 years working experience
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) and certified in Google Analytics
• Experience in setting up and optimizing Google Adwords campaigns 
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking

Từ khoá:

Quyền lợi

  • Bảo hiểm theo quy định

  • Đồng phục

  • Thưởng

  • Chăm sóc sức khỏe

  • Tăng lương

  • Chế độ nghỉ phép

Cập nhật gần nhất lúc: 2019-08-28 17:30:03

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Thông tin khác


  • Bằng cấp:
    Đại học

  • Độ tuổi:
    Không giới hạn tuổi

  • Hình thức: Nhân viên chính thức

Người tìm việc lưu ý:
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Quy mô: 200 - 500
Trụ sở: 261 Hoàng Văn Thụ, Phường 2, Tan Binh, Ho Chi Minh

Thông tin chung

Ngành nghề
Tiếp thị / Marketing,, Hàng gia dụng / Chăm sóc cá nhân,, Thực phẩm & Đồ uống
Cấp bậc
Trưởng Nhóm / Giám Sát
Kinh nghiệm yêu cầu
2 - 10 năm
Trình độ yêu cầu
: đại học
Số lượng cần tuyển
Đang Cập Nhật
Hình thức làm việc
Nhân viên chính thức
Giới tính
Đang cập nhật
Hạn nộp hồ sơ
28/08/2019
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