Position: Senior Executive / Digital Business Development Division - Insurance
Job Code: 36264
Responsibiality
<Number of employees : Total : 200 (Hanoi branch around 100) >
<Report Line : Deputy Manager >
<Team Member: 5 persons>
<Number of Subordinates: 0 persons >
<Products: Non-life insurance; Travel >
<Clients: Japanese companies; partner companies >
<Saturday Working: None >
<Dimensions>: Liaison with 13 divisions, 01 branch, and 03 representative offices
OVERALL RESPONSIBILITIES:
o Execute and deliver digital activities for Digital Business Development Division (DBD)
1. Digital business setup
- Co-operate with related parties to prepare a business plan for online insurance, including but not limited to market researching, products, business models, digital marketing strategies, business processes, and financial forecasts
2. Digital business development strategy
- Participate in building digital marketing planning to promote the company’s insurance products to be sold online, including but not limited to:
- Online media planning (viral campaign, online media campaign, social marketing campaign, banner ads, microsite idea,...)
- Online customer relationship management (CRM) marketing (Email/ SMS Marketing, Database Development strategy, …)
- Design digital solutions that are targeted at company existing customers, prospects, as well as new customer segmentations.
- Ensure consistency with strategies and quality standard of the company across all channels.
- Continually offer new, fresh and innovative ideas and solutions to maximize digital business resources.
3. Digital marketing activities
- Be responsible for creating, monitoring and improving promotion campaigns for digital marketing via different media channel such as website, social media, improving Search Engine Optimization (SEO), Google advertising, etc.
- Be responsible for creating insightful and creative concepts for digital marketing campaigns; synchronizing online and offline marketing activities; delivering effectively, on time all digital campaigns and achieve KPIs.
- Continuously explore, plan and implement new digital marketing initiatives to build brand awareness, increase brand engagement and effectively drive traffic to the online platform.
- Be responsible for building a good relationship with agencies (digital, design, production, media, license agency and other partners) as well as influential media contacts.
- Manage and control the entire sales process on different E-commerce.
- Supervise products on E-commerce sites to ensure the company’s policies in terms of price, design, marketing activities, etc. are followed strictly
- Generate monthly reports on digital marketing campaign’s performance
- Analyze customer behaviors to improve shopper/customer experience
- Research competitors’ marketing methods & develop appropriate responses; Track competitor activities by continually update all changes in the market and the sales strategies used by competitors
KEY PERFORMANCE INDICATORS:
- Timeline to start online sales; GWP; Profit
- Working Time: 8:00-17:00 (Monday – Friday)
- Monthly Salary: 600–1,200USD
