Senior Marketing Executive

* Market Intelligence
- Keep updated on marketing and communication trends.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Monthly market price tracking
- Keep the team fully abreast of all competitive advertising and press coverage of the brands, their competitors, and the marketplace.
* Marketing execution
- Assist to develop the trade & online marketing activities
- Collaborate with other teams to ensure the efficiency of all the marketing & communication activities.
- Be responsible for all marketing activities and their KPIs. Managing a constant growth with higher KPIs through time
- Organise and monitor all advertising/communication campaigns, including but not limited to social media, PR, brand activations and events, and provide recommendations for the brands both on offline & offline channels
- Seek, work closely, and manage suppliers on issues
* Social
- Creating and developing social media content plans + advertising plans to promote Runway brand & the product.
- Ensure the experiential communications ideas are delivered timely and executed effectively on social media channels & website
- Managing a high volume of daily/weekly social media posts, following the alignment social content plan
- Creating consistent, meaningful content on all social media platforms.
- Using analytical tools such as Google Analytics and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
- Being creative and proactive in using various visual tactics
* Report
- Prepare monthly marketing report
- Track marketing expense vs budget
- Other tasks as requested

- Fluent communication and presentation skills, both in verbal and in writing
- Desk research and analysis skills
- Fluency in both verbal and written English is preferred 
* Knowledge & Qualification
- BA degree in Communications, Advertising, Business, Marketing or related disciplines
- With at least 1-2 year(s) of marketing communications experiences
- High-end product market
- Experience in building marketing strategies in all aspects (branding, products, distribution…)

Cập nhật gần nhất lúc: 2023-06-03 11:30:09