Senior Optimization Executive

Job purpose:
The position will be providing daily analysis to improve company's digital marketing programs. You will also be part of a growing multifaceted digital optimization team that develops advanced analytic solutions for top companies across the industries.
Job Responsibility:
•Grow our user base through profitable user acquisition channels by managing and optimizing user acquisition campaigns for our mobile apps and games.
•Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV and ROI (A/B testing, targeting, creative performance, marketing messages, etc.).
•Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
•Generate detailed spend, performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
•Collaborate and work effectively with multiple internal teams (creative design, marketing, product).
•Stay up to date on the latest industry trends, emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks.
•Responsible for some internal projects to improve team’s efficiency & productivity.
•Finalize and report to the management level and BOD.
•Other tasks under assignment.

•2+ years of experience managing large UA campaigns, preferably in mobile games, e-commerce, fintech.
•Passionate about digital marketing and app grown.
•Detail-oriented, well-organized, and highly motivated.
•Must be very comfortable with data analysis and enjoy working with data to understand performance, optimize campaigns, measure results and make decisions.
•Advanced Excel skills.
•Experience in performance-based marketing with the demonstrated understanding of CPA, CPI, ARPU, LTV, ROI.
•Experience in digital marketing tools such as Facebook Ads, Google AdWords, Apple Search Ad, other ad networks.
•Capable of proposing new ideas.
•Able to own projects and teamwork.