Senior Performance Marketing Specialist

Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.
Stay up to date on latest industry trends, emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks
Generate detailed spend, performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.
Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
Collaborate and work effectively with multiple internal teams (creative design, marketing, product).

Knowledge

Experience in creative production or marketing idea pitching
Fundamental concepts of ASO
Fundamental concepts of Marketing & Business
Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
Definition of metrics and their relationship in analyzing digital ad campaigns

Skills

Fluent in English (daily interactions with international partners)
Good at mathematics
Experience in using marketing tools
Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
Experience in using tools to analyze data
Advanced Excel skills
Experience in using project management tools & framework

Ability

Logic & analytical thinkingSelf-learning skillManage to deliver result in the timely mannerCreative and independent in problem-solvingAttitudeData-driven mindsetCarefulness and detail-orientedEager to learn and ready to apply new knowledge/skillsOptimize and automation mindset

Passionate in gaming industry and digital marketing
Highly self-motivation and self management

Attitude

Carefulness and detail-oriented
Eager to learn and ready to apply new knowledge/skills
Data-driven mindset
Optimize and automation mindset
Highly self-motivation and self management
Passionate in gaming industry and digital marketing

WHY YOU’LL LOVE WORKING HERE

With regular discussions, you will have a lot of opportunities to learn from experts in their fields
Full labor insurance (social, health, unemployed)
Annual bonus and project bonus
Free food & drinks, kitchen at work, PlayStation after work
Annual leave 12 days / sick leave 2 days / remote work 12 days
International opportunity to expose and grow
Premium health insurance package and annual medical check-up
Friday evening party, happy hour, team activities, and awesome parties…
Great facility to work. You will have a MacBook and extra high definition screens
At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
Interesting activities: gym/fitness club at work, English club, corporate social responsibility events...
Sponsorship for training courses

Cập nhật gần nhất lúc: 2022-06-19 07:32:04