Senior Specialist

REPORTING TO: Product Management Manager
DIVISION/DEPARTMENT: Marketing/ Product Management
Business Context:
Responsible for planning and implementing product marketing initiatives that ensure Prudential product competitive edges in the market, adequate product portfolio understanding by the sales force and product salability. This role will also help identify business opportunities for our product within the Life insurance market
Job Responsibilities:
•Conduct market research and competitor analysis on a regular basis to arrive at new product ideas that meet customers’ needs, sales force’s expectations and fit the company’s business strategy.
•Propose and implement marketing plan for new and existing products, including product proposition, communication and promotion campaign to deliver target growth of product portfolio.
•Work with creative agencies to develop highly responsive and engaging consumer communications. This includes product name, key visual, media concept for new products and packages.
•Develop product marketing materials including brochures, leaflets, quotation formats and other product communication related materials in a way that company products are well perceived by internal and external customers.
•Organize new product training to trainers/sales managers (ADs) and product launching to the market and agency force.
•Partner with Marketing team to develop product related sale tools such as sales presenting materials, GP slides etc.
•Evaluate the marketing performance of products, including product proposition, product communication and marketing materials and take actions in due course.

Key Success Factors:
Graduate in Business Administration with minimum of 2 - 4 year’ experience in developing/marketing life insurance or (non)financial/banking products.
Knowledge and skill set:
-Understanding of Life Insurance distribution channels, Sales, Customers, Training, Operations, etc
-Project management skill, Good writing skill, Presentation and communication skills
-Creative thinking with good analytical skills
-Good command of English and MS software packages (WORD, EXCEL, POWERPOINT etc)
Job’s attributes:
-Ability to work with people at different levels and from various functions of business
-Ability to produce results under time restraints, be able to work well under high pressure
-Be a quick-learner and quick adaptable to changes.
-Be able to work well with a wide range of people from different parts of the business
-Be proactive in managing tasks assigned independently
-Be self-learning in insurance knowledge and related procedure for support/advice in product features for various functions