Senior Trade Marketing Manager

•Develop category plan & strategy. Define the role of each SKU for each channel, region
•Develop channel strategy, market development plan and provide solution in winning in each channel, region
•Adapt category plan to RVP model which enables the sales forces to apply in a practical and effective way
•Analyze customer behavior, market characteristic in order to identify business opportunities for UNIBEN
•Identify key findings, insights via analysis of data, internal reports and third party’s information in order to input to plan, solutions
•Align with cross functions in developing execution plan for NPD, promotion, market development
•Design monthly, quarterly trade marketing activities to achieve sales target, secure sales share
•Develop initiatives of merchandising, POSM, BTL promotion for building image, gaining share
•Monitor category sales performance on a regularly basis in terms of both sell in & sell out with the outcomes are weekly report, monthly report and solution to fix the issue if any
•Monitor on-going trade marketing programs to ensure smooth operation. Tracking competitors’ activities with outcomes are reports and solutions
•Work closely with sales team across regions to ensure proper execution of trade marketing plans and gaining regional insights for further adaption to plans
•Travel to regions for market visit on a regular basis to identify issues, opportunities
•Prepare sales Forecast on a monthly basis
•Other tasks assigned by line manager