SEO Specialist

- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Perform ongoing keyword discovery, expansion and optimization
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Optimize copy and landing pages for search engine marketing
- Develop and implement link building strategy

Position Requirement
- Proven SEO experience (General, Picture, Local, Keyword, Social SEO technical both on-page & off-page)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)Experience with A/B and multivariate experiments
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Knowledge of ranking factors and search engine algorithms
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO and SEMBS/MS degree in a quantitative, test-driven field
Mindset Requirement
- People-oriented -- enjoys interacting with people and working on group projects
- Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
- Achievement-oriented -- enjoys taking on challenges, even if they might fail
- Detail-oriented -- would rather focus on the details of work than the bigger picture
- High stress tolerance -- thrives in a high-pressure environment
- Dependable -- more reliable than spontaneous
- Innovative -- prefers working in unconventional ways or on tasks that require creativity
- Autonomous/Independent -- enjoys working with little direction

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Cập nhật gần nhất lúc: 2021-03-01 08:10:02