SMB Account Management Lead - Vietnam

1. Spearhead the growth of the Small-Medium Business (SMB) sector in Vietnam
2. Lead and drive a high performing team account managers locally
3. Develop and execute revenue growth strategies for SMB product in Vietnam
4. Manage 50-80 SMB accounts to improve their performance on TikTok and drive revenue growth.
5. Provide best-in-class client service and partnership across all aspects of the SMB business
6. Monitor the performance of his/her BoB. Communicate with clients in time when unusual spend fluctuation happens to defend revenue or discover new growth opportunity.
7. Analyze performance to priority accounts (problematic or top-tier advertiser）and create optimization strategies and sell through. Optimization goals include:
- Account scale up
- General creative tips and best practices
- Bidding/Budget/targeting recommendations
- Communicate topup/budget increase with advertisers and encourage them to increase investment on TikTok ads.
8. Able to identify high-value opportunities and low-hanging fruit.
9. Tier BoB and apply different approaches to manage clients of each tier to drive revenue.
10. Remove ad review blockers for advertisers. Communicate effectively with customers and internally stakeholders(ads review, finance, product etc.) to ensure good customer experience.
11. Collaborate with internal resources (POC/Data/self-service PM/Ads platform/Ads delivery/Sales CRM platform) to develop product features/tools/delivery/account management strategy that empower SMB customers and enhance AM work efficiency

- Bachelor's degree from an accredited institution, or must have reached college level with at least 5 years of prior work experience in a Digital marketing or media agency
- Solid experience in Account management, Brand management, Performance marketing, Digital marketing and Ads Optimization
- Strong attention to detail and a proven ability to balance multiple priorities and meet deadlines.
- Experience working in a fast-paced, client-facing technical service environment supporting mobile app based products
- Excellent communication skills, native level Vietnamese and fluency in English