Store Marketing Executive for Highlands Coffee Da Nang

• Responsible for driving traffic into stores on a daily basis.


• Trade Area mapping - understand and map the traffic generators of each trade area.


• Trade Area activation planning – developing and proposing activation ideas for both nationwide, city wide and district wide activation programs


• Managing and monitor all Marketing activities which happened within in-charge trading area


• Work closely with Marketing Team overhead to execute nation-wide promotion.


• Work with landlord, create relationship with community to facilitate Marketing program.

Education/ Training Qualifications (i.e: university degree, college, etc)

• University degree, preferably with marketing focus.


• Prefer Operation experience.

Experience (years of experience e.g.: 2 year of experience in similar position)

• Experience in promoting / selling


• Experience in retail desirable


• Experience in planning, presenting

Knowledge of:

• Selling


• Creative Development


• Managing teams


• Coordination of multiple projects

Skills (Ability to):

• React with speed (and sound judgment)


• Analyze effectiveness of budget spend versus results


• Deliver projects on time


• Build solid relationships internally and externally


• Operate as individual and in team environment


• Excellent written and verbal skills in Vietnamese and English

Working hours:

• Flexibility depending on job requires.