Trade Marketing Manager

Translate consumer insights into brand strategy and marketing plans
Build marketing brand plans to create and convert customer interest to purchase
Invest in brand, products and customer target with the best prospects for growth and profitability
Identify new ways to grow the brand/products by educating customers and by increasing usage
Make products, media and promotional investment decisions based on analysis of marketplace opportunities, competitions, brand performance and profitability
Find creative ways to generate new ideas that become commercially viable
Coordinating with departments to organize brand activities [events, competitions, seminars, trips…]
Coordinating with Communications Manager to run PR campaigns, schools activities, ILA Community Network….
Follow up and monitor the project plans
Reporting
Visitor generation per center, per region
Visibility management
Tracking current student stories (best student, testimonial, ESOL performance, loyalty customer).
Centre event planning and execution
Control internal marketing budget per region
Cross department interaction
Coordinate with HO for global event management
Provide raw content per HO instruction
Oversee all POS programs
Tracking live 21st century project based presentation
Responsible for South Region
Lead the IM executive of each center to work under the overall plan and also the bridge between marketing and CM.