Traditional Off Trade Manager

Overall responsibility of Channel Manager is to develop and implement trade-marketing plan in order to build the preference of customers and shopper/consumers for our portfolio, in alignment with brands’ strategies.

Key Tasks:

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  Builds an annual activation plan that reflects the channel strategy and leverage key channel customer and consumer drivers

  
  


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  Translate brand marketing plans and platforms into channels’ activities

  
  


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  Prepare full launch plan for new product introduction specific for off-trade channel, in alignment with brand and sales teams, across different segments (premium, affordable premium, mainstream and cider)

  
  


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  Develop, as well as accelerate current brand activations in newly acquired outlets among Northern provinces

  
  


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  Have robust understanding of the shopper in the traditional trade and bring that perspective to marketing and sales teams as well as inject into traditional trade activities and promotions

  
  


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  Manage channel budget to ensure most effective and impactful spent, including allocation of budget to sales regions and provinces, recommend of optimal number of outlets to participate in the programme

  
  


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  Brief the directions/concepts/activities to third party agencies, supervise the development and implementation

  
  


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  Cooperate with regional trade marketing team to ensure alignment on mechanics as well as smooth implementation of the trade marketing programmes

  
  


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  Design (in conjunction with Marketing) POS items required for trade marketing activations

  
  


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  Ensure alignment with other departments: Purchasing, Finance, Revenue Management etc.

  
  


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  Evaluate the efficiencies of the trade marketing programmes by analyzing sales performance, using internal and external data

  
  

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  University degree in Business Administration, Economics, Marketing

  
  


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  At least 5-year working experience in the relevant field in beverage industry or FMCG, including (but not exhaustive to):

  
  
  
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    Brand Strategies

    
    
  
  
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    Shoppers understanding

    
    
  
  
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    Route to Market and Customer Understanding

    
    
  
  
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    Channels Segmentations

    
    
  
  


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  Decision maker

  
  


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  Good communication, negotiation and presentation skills

  
  


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  Creative thinking, open-minded and enthusiasm

  
  


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  Analytical thinking and problem-solving skill

  
  


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  Conversation with spoken and written English and PC such as all Microsoft Office