Misfit is an American consumer electronics company founded in 14 October 2011 by Sonny Vu, Sridhar Iyengar and John Sculley, owned by Fossil Group. It specializes in wearable technology that utilizes sensors and home automation products. Misfit's wearable activity trackers are unique in design, and count sleep, calories, and basic steps that can be synced to a mobile app on a compatible smartphone. Vu and Iyengar previously co-founded AgaMatrix, a company that made the iBGStar, the first FDA approved iPhone medical device.

FUTURE

Misfit is always pressing towards the horizon. The true power of this brand is to innovate, and in doing so, capture hearts and minds. While the Fossil Group brands draw from the past and pursue the contemporary, Misfit finds its unique position as the futurist in the family. Innovation, imagination, possibility, the next frontier, and even the unknown belong to this brand.

FASHION

Misfit was built on the lexicons of style and design. They see position as being the perfect accessory to a fashionable life, and take risks by creating an unusual language of architectural and basic geometry to achieve simple beauty.

WELLNESS

Misfit has its origins in wellness, beginning with initial fitness-based innovations. Misfit are driven by the will to inspire change and improve lives—a far broader mission than fitness. Misfit consider the entire picture: exercise, sleep, nutrition, and even the environment. Healthy living, sum total.

INTELLIGENCE

Misfit is rooted in intelligence. Misfit invest in the humans, the technology, and the data that drive connection to the world around them. Misfit inhale and exhale that intelligence—a constant dialogue of learning and teaching, giving and receiving, pushing and pulling—to drive the insights and inspirations of next innovations.