Brand Director

Brand Strategy & Launching:
- Lead the official market launch of the brand, ensuring strong initial impact and coherence
- Develop Long- term brand- building strategy to grow awareness, preference, and trust over time
- Translate existing brand strategy and assets into a clear go- to- market and launch roadmap
PR & Communication:
- Design and execute integrated PR and communication strategies to introduce and legitimize the brand.
- Build and manage relationships with key media, lifestyle platforms, KOLs, and influencers.
- Ensure consistent brand messaging across all channels and public touch- points
Event Management & Experiential Marketing:
- Manage creative agencies, production partners, and external vendors to deliver premium- quality executions.
- Develop ongoing lifestyle- and culture- driven brand experiences post- launch.
- Conceptualize and deliver flagship brand launch events (launch shows, VIP previews, brand parties).
Leadership & Brand Governance:
- Build and lead a local brand marketing team.
- Coordinate closely with internal stakeholders while acting as the guardian of brand integrity.
- Ensure brand consistency across projects, materials, and customer experiences
*Note: This position is not focused on sales- driven or unit sell- through marketing.
The primary objective is brand value creation, reputation building, and long- term brand equity

Laptop for working
insurance for staff& relatives, Effective training and career development, annual outing....

Cập nhật gần nhất lúc: 2026-02-27 01:05:02