Brand Manager

The Brand Manager will take ownership of building and scaling Hyra’s brand identity from the ground up, especially in the early- stage startup environment. This role requires a strong entrepreneurial mindset, with proven experience in developing brands from scratch, positioning technology products globally, and managing outsourced/ global agency partners. You will work at the intersection of AI, Blockchain, and SaaS, driving a brand strategy that aligns with Hyra Holdings’ ambition to become a global tech leader.
Duties

Global Outsourcing Management: Collaborate with international agencies/partners to execute campaigns efficiently and ensure high- quality deliverables.
Performance & ROI: Manage brand budget, track ROI, and measure brand performance (awareness, equity, y, SOV, V, perception)
Identity & Consistency: Create, manage, and evolve the brand identity (CI/BI)across all channels.
Build & Scale: Develop brand strategy and positioning from early- stage to growth, ensuring alignment with business vision.
Cross- functional Collaboration: Work closely with Product, Sales, PR, and Trade Marketing teams to ensure cohesive messaging.
Global Communication: Plan and execute 360° brand campaigns (digital, PR, activation, social media, events) with both in- house and outsourced resources.
Market & Competition: Research market trends, customer behavior, and competitor activities to identify FY opportunities and propose differentiation strategies.

Requirement

Minimum 5 years in Marketing/Branding, with at least 2 years as Brand Manager or equivalent.
Strong track record in TeTech / AI / Blockchain / Web3 industries.
Proven experience in building brands from scratch (early- stage/startup), preferably in technology or SaaS companies.
Experience in working with and managing global outsourcing/agency partners.

Knowledge & Skills

Proficient in Digital Marketing tools, market research, and data- driven analysis.
Strong project and agency management skills, with the ability to juggle multiple priorities.
Excellent storytelling and positioning skills.
Strong understanding of brand building and integrated marketing communications(IMC).

Core Competencies

Performance Management: KPI- driven, result- oriented approach
Leadership & Team Management: Inspire and mentor team members.
Strategic & Analytical Thinking: Ability to design strategies and anticipate trends.
Communication & Collaboration: Build trust across internal and external stakeholders.
Innovation & Creativity: Flexible, entrepreneurial mindset to craft new solutions.

Grade A office at the most premium complex in Ha Dong: lake view, gym, auditorium, modern equipment, and 5- star facilities.
Holiday bonuses on New Year’s Day (Jan 1), Liberation Day & International Labor Day (Apr 30 – May 1), and National Day (Sep 2). Gifts/bonuses on special occasions: International Women’s Day (Mar 8), Vietnamese Women’s Day (Oct 20), International Men’s Day (Nov 19) , International Children’s Day (Jun 1), Mid- Autumn Festival, Lunar New Year.
ESOP stock options.
Performance- based bonuses: business results, project performance, personal achievements (according to the 3P salary model)
Working Time: 8h30- 17h30 from Monday to Friday (Alternate Saturday).
Other benefits in accordance with company policies and labor law.
Company trips, team building, engagement activities, and mental wellness programs.
Comprehensive healthcare package: health insurance, sports club sponsorships(football, running).
13th- month salary.
Special discounts and perks when using Hyra ecosystem products/services (e.g., Hyracare).
Hyra Library with annual budget supplements.
Hyra token rewards ($HYRA).

Cập nhật gần nhất lúc: 2025-11-29 21:00:06