Brand Manager (FMCG)

Responsible for communication and advertising plans (ATL & BTL) for the brand

In charge of developing, executing, and managing communication & media and trial plans to increase brand penetration and offtake.
Analyze, measure, review, and report media campaign results; evaluate ROI & KPIs, and optimize for high performance and efficiency.

New product development

Develop launch plans for new products.
Coordinate with the R&D department to develop and plan research and launch new or improved products.
Manage implementation and evaluate launch effectiveness.
Research and propose new products aligned with market demand and company resources.

Market research

Proactively update market changes and propose appropriate plan adjustments.
Conduct market research to support the new product development process.
Update consumer trends.

Plan and manage the marketing budget for the brand

Exceptional leadership, communication, and negotiation skills with the ability to influence and collaborate across all organizational levels.
Brand management and strategic brand development direction.
Strong change management abilities, multitasking skills, and resilience under pressure.
Planning and execution of ATL and BTL marketing activities.
Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
Minimum 5 years of experience in marketing within the FMCG industry.
Direction and execution of communication strategy.
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* Location: 63 Cao Thang, Ban Co Ward, HCMC
* Bien Hoa Consumer Company

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-12-28 12:30:03