Brand Manager Rare Disease

Our client is one of a top- tier pharmaceutical company in the worldThe Brand Manager is responsible for developing and executing brand strategies for Oncology products, with a strong focus on launching new products and driving brand performance in alignment with company objectives and global strategy.Brand Strategy & ManagementDevelop and implement Brand and Launch Plans for new Oncology products.Build strategic marketing plans aligned with global and regional directions while adapting to local market dynamics.Manage the full product lifecycle: pre- launch, launch, post- launch, and maturity phases.Collaborate closely with Global/Regional Marketing to localize positioning, messaging, and campaign materials.Market Analysis & InsightsConduct market analysis to identify opportunities, challenges, competitor activities, and customer insights.Monitor brand performance and market trends to adjust marketing strategies as needed.Marketing ExecutionPlan and execute multi- channel marketing initiatives (medical congresses, webinars, detailing tools, digital campaigns, KOL engagement, etc.).Manage marketing budgets efficiently and ensure strong ROI across all brand activities.Work cross- functionally with Medical, Sales, Market Access, and Regulatory Affairs to ensure seamless execution and alignment.Sales Support & TrainingPartner with Sales and Medical teams to train field force on product knowledge, key messages, and promotional strategy.Provide effective marketing tools and promotional materials to support sales performance.

Cập nhật gần nhất lúc: 2025-11-14 06:35:02