Brand Marketing Lead

We are now looking for a Brand Marketing Lead to take our storytelling, content, and brand campaigns to the next level, both in Vietnam and internationally.
We are now looking for a Brand Marketing Lead to take our storytelling, content, and brand campaigns to the next level, both in Vietnam and internationally.
Byfas is a pioneering luxury fashion house in Vietnam, elevating Vietnamese silk and Ao Dai couture into the global luxury stage. We create not only bespoke collections and couture experiences but also cultural journeys that blend fashion, heritage, and art. Our mission is to shape Vietnam’s image as a luxury lifestyle and cultural couture destination.
Brand Strategy & Positioning
Ensure brand consistency across all platforms (offline & online, domestic & international).
Build and execute Byfas’s brand marketing strategy to strengthen positioning as a luxury cultural couture brand.
Content & Campaign Development
Work with creative & media teams to produce viral- worthy content (TikTok, Instagram, PR).
Oversee marketing campaigns: seasonal collections, cultural tours, store activations, international events.
Lead content direction for luxury fashion storytelling, cultural couture experiences, and lifestyle positioning.
Digital & Social Media
Manage influencer/KOL/KOC partnerships to amplify Byfas’s voice in Vietnam and abroad.
Develop social media roadmap (TikTok, IG, LinkedIn, YouTube) aligned with luxury & heritage positioning.
Event & Partnership Marketing
Plan and execute brand activations, couture shows, and cultural events.
Build marketing collaborations with 5- star hotels, chambers, luxury travel partners, and cultural institutions.
Analytics & Performance
Define KPIs (brand awareness, engagement, traffic to store, customer acquisition).
Track marketing performance, generate reports, and continuously optimize campaigns.
Team Leadership
Collaborate closely with Sales, PR, and Creative departments
Recruit, coach, and lead a small but high- performing marketing team.

Creative thinker with strategic mindset; data- driven, detail- oriented.
Minimum 5 years of experience in brand marketing, preferably in luxury, fashion, or lifestyle industry.
Excellent communication & partnership- building skills with media, influencers, and business partners.
Passion for fashion, culture, and sustainable luxury lifestyle.
Strong understanding of luxury consumer behavior, brand storytelling, and digital marketing trends.
Fluent in English (required). Knowledge of French/Japanese/Chinese is a plus.
Proven track record of successful marketing campaigns in Vietnam and/or international markets.
Bachelor’s degree in Marketing, Communication, Fashion Management, or related fields.

Clear career growth path toward Head of Marketing / Brand Director
Opportunity to build a world- class luxury brand from Vietnam to the world.
Competitive salary + performance bonus.
Exposure to international markets, cultural couture events, and luxury partnerships.
Dynamic, creative, and inspiring working environment with direct mentorship from founder Anna Hạnh Lê.

Cập nhật gần nhất lúc: 2025-11-08 06:55:03