Brand Marketing Manager

Coordinate with R&D department to build and develop new products, from ideation to product positioning.
Develops brand portfolio strategies, provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers. 
Plan, build, develop and organize the implementation of brand marketing plans according to the company&039;s overall business goals based on continuous analysis and evaluation of the brand, market and consumer psychology.
Be in contact with other departments such as finance control, product development, operations and concept owners to ensure a strategic overview of the business and future market opportunities; 
Take charge of developing a comprehensive marketing plan: product plan, pricing, distribution channels and communication strategy
Ensure sales target achievement and sustainable brand development according to business plan.
Market research: Planning, partner selection, supervising consumer survey implementation, analyzing consumer trends and needs.
Coordinate internal resources (Marketing shared service: ABM, Marcom, Digital, Production, Design, CRM) and external agencies to make sure they’re respecting the brand purpose and guidelines throughout every executions and communication; 
Launch new launches, sustain growth in core products and enliven core portfolio 
Proactively monitor market and competitor activity
Prepare monthly, quarterly, annual and ad hoc reports as requested by the Board of Directors.
Be responsible for ensuring that the products and services that fall under their brand resonate with current and potential customers; 
Evaluate, monitor and optimize the effectiveness of implemented marketing programs.
Manage brand budget, ensure effective spending and brand orientation.

Proficient in planning and executing 360° marketing campaigns, including ATL, BTL, Digital, PR, and Activation.
Minimum 3 years of experience in Brand Management/Marketing (preferably with experience in FMCG, Beauty, Personal Care, or Healthcare).
Ability to work independently as well as collaborate effectively with cross- functional teams.
Proficient in English (listening, speaking, reading, and writing).
Skilled in budget management, product portfolio management, and brand positioning.
Graduated with a Bachelor&039;s degree in Marketing, Business Administration, Communications, or related fields.
Strategic thinking, creativity, and a strong result- oriented mindset.
Ability to analyze data and stay sharp with market trends and consumer behavior.
Proficient in Microsoft Office and basic marketing tools (Google Analytics, Meta Ads Manager, etc.).
Strong leadership skills, with the ability to coach and develop team members.
Strong knowledge in brand building, integrated marketing communications (IMC), market research, and consumer insights.

Competitive salary, negotiable based on experience and skills, with performance bonus and 13th- month salary
Employee product discounts (Menstay Simplicity) and other internal benefits.
Participation in company trip and team- bonding activities
Participation in social insurance and annual health check- up programs
Opportunities for career growth through regular performance evaluations

Cập nhật gần nhất lúc: 2025-11-25 14:40:03