Channel Manager​ (MT - Trade Marketing)

Trade Marketing Planning for Modern Trade (MT) Channel

Plan seasonal promotional campaigns and new product launch initiatives.
Design tailored in- store activation and consumer promotions for each retail chain (e.g., Co.opmart, Big C, Winmart, MM Mega Market, GS25, etc.).
Collaborate with Sales and Marketing teams to develop monthly, quarterly, and annual Trade Marketing (TM) plans.

Collaboration with Modern Trade Accounts

Ensure proper execution of programs according to commercial agreements (e.g., display compliance, promotions, sponsorships, etc.).
Work directly with buyers to negotiate display spaces, promotional activities, product sampling, and shopper activations.

Budget and POSM Management

Monitor and ensure proper implementation of POSM, activations, and display shelves according to brand standards.
Control spending related to listing fees, visibility, and promotional costs.
Manage TM budgets for each MT chain.

Analysis and Strategic Proposals

Analyze the effectiveness of TM activities (ROI, cost, and revenue).
Track sell- in and sell- out data by retail chain.
Propose improvements for short- and long- term Trade Marketing strategies.

Sales Team Collaboration & Market Supervision

Conduct field visits to assess brand visibility and execution compliance.
Support Key Account teams in executing programs at points of sale.

Minimum 5 years of experience in Trade Marketing, with at least 2 years working directly with MT systems (supermarkets, retail chains).
Bachelor’s degree in Economics, Marketing, Business Administration, or related fields.
Strong analytical skills in sales data, budgeting, and planning.
Strong relationships with MT buyers is a plus.
Proficient in Excel, PowerPoint, and sales reporting tools.
Good understanding of consumer behavior in the Modern Trade channel.
Excellent communication, negotiation, and cross- functional collaboration skills.
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* Location: 63 Cao Thang, Ward 3, District 3, HCMC
* Bien Hoa Consumer

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Cập nhật gần nhất lúc: 2025-12-01 17:20:04