Commercial Director

JOB OBJECTIVES:
• This role is the growth engine of GAM. The Commercial Director owns all revenue—current and future.
GAM’s ecosystem (teams, creators, IPs, media, events, tech products) into high- performing commercial
You will architect new business models, diversify income streams, build strategic partnerships, and turn
units.
• 2026 is a reset year. You are stepping into a turnaround environment where speed, creativity, and
commercial intelligence will define success. Your mission is simple:
Turn GAM’s brand power into sustainable, scalable revenue.
RESPONSIBILITY & AUTHORITY:
You are required to:
Revenue Strategy & Monetization Architecture – 40%
• Create and execute the master plan for GAM’s commercialization across esports, content, IPs, creators,
events, and branded productions.
• Examples: subscription models, media IP revenue, creator commerce, tournaments, brand partnerships,
paid communities, licensing.
Partnership & Portfolio Expansion – 30%
• Grow GAM’s commercial ecosystem through sponsors, advertisers, media partners, publishers, agencies,
technology partners, and cross- border collaborations.
• Competencies: dealmaking, pricing strategy, contract negotiation, stakeholder management.
Integrated Commercial Campaigns – 20%
• Turn GAM content, teams, and creators into high- performing commercial assets.
• Lead co- branded content campaigns, partner activations, storytelling packages, and cross- platform
monetization.
Commercial Operations & Performance – 10%
• Build the commercial dashboard, track revenue performance, forecast pipelines, and work with Finance,
Media, and Esports Ops to ensure delivery quality.

Cập nhật gần nhất lúc: 2025-12-03 03:05:02