Content & Strategic Planner

Role objective

The Content & Strategic Planner plays a hybrid role that combines strategic thinking with content planning and creative coordination. This position is responsible for shaping the strategic foundation of campaigns, uncovering insights, crafting communication directions, and turning them into actionable content plans across multiple platforms (digital, social, KOL, PR, offline…).

Key responsibilities
Strategic Planning

Develop IMC strategies including: Big idea, communication strategy, brand messaging, consumer journey, and channel approach.
Build personas, tension points, and opportunity territories for creative solutions.
Analyze client briefs to identify business problems, communication opportunities, and strategic directions.
Conduct market, cultural, audience & competitor research to extract powerful insights.

Content Planning

Work with KOL team to develop content guidelines, talking points, and creative direction for influencer content.
Build content frameworks: message house, storylines, content pillars, content calendar.
Review all content outputs to ensure consistency, accuracy, and strong brand voice.
Propose content angles, storytelling directions, and platform- specific approaches (Facebook, TikTok, YouTube, KOL…).
Develop content strategies aligned with campaign ideas and strategic direction.

Creative & Cross- team Collaboration

Participate in brainstorming sessions to ensure creative ideas are insight- driven and strategically aligned.
Write and deliver inspiring creative briefs for internal teams (copywriter, designer, production).
Coordinate with media planners to ensure content is optimized for formats & placements.
Evaluate creative concepts & executions for strategic alignment pre- delivery.

Client Engagement

Join client meetings to clarify objectives, propose solutions, and refine strategies.
Support account team during campaign execution to ensure consistency with strategic direction.
Prepare and present strategy decks, content plans, and creative directions to clients.

Campaign Evaluation

Build KPI frameworks aligned with communication goals.
Review campaign performance reports, identify learnings, and propose next- step recommendations.

Strong teamwork and coordination across strategy, creative, media, and KOL channels.
2–4 years of experience in strategic planning, content planning, or digital/social planning at an agency.
Ability to work under high pressure and manage multiple tasks.
Bachelor&039;s degree in Marketing, Communications, Business, or a related field.
Confidence in presentation and client communication (Vietnamese & English).
Strong analytical & insight- mining skills.
Solid briefing & creative evaluation abilities.
Demonstrated ability to turn insights into creative and content strategies.
Experience with IMC campaigns is a strong advantage.
Strong understanding of digital landscape, social platforms, KOL ecosystem, consumer behavior & culture.
Excellent content thinking, storytelling, and message architecture skills.

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-01-05 19:00:04