Corporate PR & Marketing Director

Internal Departments:
Directly interact with other departments to achieve work efficiency
External
To build a positive brand image, deliver clear product and service messages, and establish as well as maintain sustainable partnerships with key stakeholders
Customers, business partners, media agencies, social organizations, and external communities of the company.
KEY RESPONSIBILITIES

Collaborate with the R&D Center to communicate new technological solutions and breakthrough products, driving innovation in the coconut value chain.
Develop and execute integrated PR & Marketing strategies to position Betrimex as the most recognized and preferred Vietnamese coconut brand globally, affirming its role as an innovation hub in the coconut industry.
Proactively build and promote Betrimex’s image as a pioneer in ESG, organic sourcing, green production, circular economy, and zero- waste products.
Develop crisis management processes to protect the brand’s reputation in both domestic and international markets.
Implement community communication programs, connecting farmers, partners, and customers to spread sustainable values and social responsibility.
Set up KPIs, regular reporting, and optimize marketing budgets to ensure ROI and sustainable growth.

Leadership & Team Management: Strong leadership, coaching, and team motivation skills to achieve common goals
Bachelor’s degree or higher in Marketing, Communications, Business Administration, or related fields.
At least 7 years of experience in Marketing/PR, preferably in international FMCG, organic food, or companies with strong ESG strategies
Strategic & Creative Thinking: Strategic market analysis, long- term planning, and innovative solution development.
In- depth Knowledge: Proficient in modern communication channels, digital marketing trends, and effective brand building
Experience in international communication campaigns, global branding, or working in companies with ESG, LEED, Organic, or Fairtrade certifications.
Communication & Negotiation: Excellent persuasion, relationship- building, and negotiation skills with partners, customers, media, and stakeholders

Laptop, Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-11-15 04:00:04