CRM MANAGER

CRM Strategy & Execution:
● Provide strategic input to the Board on CRM adoption, data governance, and vendor selection.
● Design and implement Vigo’s CRM/Loyalty roadmap aligned with business objectives.
● Lead initiatives to enhance customer lifecycle management, retention, and loyalty.
Customer Data, Automation & Chatbot:
● Build and manage automation flows to increase customer lifetime value and upsell opportunities.
● Manage chatbot workflows to improve customer engagement, lead qualification, and service efficiency.
● Deploy and optimize CRM/CDP/ZMA/Loyalty platforms across multiple channels (Zalo OA, chatbots, email, app push, SMS).
● Ensure seamless integration of CRM/CDP/ZMA/Loyalty with Vigo’s data warehouse and marketing systems.
Cross- Functional Collaboration:
● Align CRM/CDP/ZMA/Loyalty initiatives with multichannel marketing strategies.
● Partners with Marketing and Sales to convert leads into measurable revenue growth.
● Support campaign attribution, performance tracking, and customer segmentation.
Governance & Vendor Management & Others:
● Select, manage, and evaluate digital vendors (CRM, martech, media, automation).
● Establish governance frameworks for security, compliance, and data quality.
● Execute additional tasks and projects assigned by superiors, demonstrating adaptability and accountability.

● Growth- driven, data- first, and customer- centric mindset, balancing strategic vision with hands- on execution.
● Leadership skills in managing cross- functional teams and external vendors.
● 4+ years of experience in CRM, Marketing Automation, or Customer Data Platforms, preferably in Beauty, Healthcare, or Retail- tech.
● Strong expertise in multichannel CRM/CDP/ZMA deployment (digital, social, app, offline POS integration).
● Proven track record in customer data integration, segmentation, and automation.
KPIs
● Within 12 months: Reduce cost per lead by at least 20% and increase multi- channel conversion rate to 30%.
● Maintain uptime ≥ 90% for all core platforms.
● Within 18 months: Integrate ≥80% of operational systems into a unified Data Layer.
● Track and increase CX Score by 10% every 6 months.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-12-12 19:50:03