Digital Performance Marketing Executive

Report to
Community Manager
Job Description
Performance Marketing (80%)
· Plan, launch, and optimize digital campaigns across Meta (FB/IG), Google, and LinkedIn, Email marketing
· Build campaign structures, test creatives, and continuously improve targeting and bidding strategies.
· Use SEMrush (or similar tools) to analyze keywords, track competitors, and improve search performance.
· Manage an ad spend budget of ~70M VND/month with clear accountability for ROI.
· Integrate campaign data with HubSpot CRM for lead tracking and reporting.
· Set up and maintain tracking with Google Analytics, GTM, UTM parameters, and Looker Studio dashboards.
· Deliver against key KPIs such as CPL, ROAS, CAC, CTR, conversion rate, and community sign- ups.
· Apply basic SEO best practices to support organic growth and enhance Google Ads Quality Score.
Marketing & Admin Support (20%)
· Other tasks assigned by Line Manager
· Collaborate with content and community teams to ensure alignment across channels.
· Assist with events and webinars (promotion, tracking sign- ups, reporting).
· Contribute to regular reporting, invoicing, and budget tracking.

Experience required
5+ years of proven experience in Digital Performance Marketing.
Competencies required
· Strong knowledge of Meta, Google, and LinkedIn Ads platforms.
· Strong analytical mindset and ability to translate data into actionable insights.
· Hands- on experience with Google Analytics, GTM, UTM tracking, Looker Studio, and HubSpot.
· Organized, proactive, and comfortable with multi- tasking in a fast- paced environment.
· Ability to manage and optimize a monthly ad budget with clear ROI focus.
· Basic English (reading, writing, and reporting) required.
· Familiarity with SEMrush (or similar SEO/SEM tools) and basic SEO techniques.
KPIs / Success Metrics
· Engagement & Conversion Rates – across targeted channels.
· Lead generation & CPL – driving qualified leads within budget.
· ROAS & CAC – ensuring efficiency of ad spend.
· Reporting accuracy & timeliness – dashboards, campaign insights, budget use.
· Community growth – sign- ups or memberships driven by paid campaigns.
· SEO contribution – improved keyword rankings, website visibility, and Google Ads performance.
Benefits
· 100% salary amount in probation time
· Salary: Negotiable
· Health care package and accident
· Training and development
· Opportunity to work at the intersection of AI, research, and digital communities.

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2026-01-26 18:45:03