Intro:
Sotalabs, part of the Sota Holdings Group, builds cutting- edge AI & blockchain applications for global markets. Our team of first- principle thinkers creates products that solve real customer problems and deliver exceptional value.
What makes us different:
We obsess over customer needs rather than competitor tactics
We challenge conventional thinking with first- principles approaches
We make decisions with long- term vision
We empower our team to take ownership and drive initiatives
We maintain a high- performance culture where results matter
Position: Growth Marketing (Lead), Global Market- AI Products
We&039;re seeking a talented Growth Marketing (Lead) to drive explosive user acquisition for our AI products. In this role, you&039;ll have a significant impact on our global growth strategy and be measured by tangible results.
Job Responsibilities:
Drive channel optimization: Identify and scale the most effective marketing channels- from organic search and performance marketing to viral social campaigns
Lead our growth engine: Develop and execute comprehensive growth strategies across our AI product portfolio (mobile & web)
Analyze & iterate: Use data to continuously improve conversion funnels, optimize CAC, and increase retention
Collaborate cross- functionally: Work closely with product, design, and engineering teams to implement growth initiatives
Hit ambitious targets: Take ownership of our 10X growth challenge- scaling our user base tenfold within 12 months
Compensation & Benefits:
Social insurance, health insurance, unemployment insurance and Bao Viet care insurance;
Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks;
Performance bonus, 13th- month salary, public holidays bonus (2/9, 30/4, 1/5, 1/1); bonus for Excellent Employee and Excellent Team;
Work performance review 2 times/ year (in April and October);
Yearly company trip and year- end party, quarterly team building and weekly eating together; English- Japanese Club, Sports Clubs;
Flat, open and sharing culture with friendly management team; outsourcing company with product mindset;
01 hour paid leave per day for women having children under 12 months
Minimum 14 paid leaves per annum for all employees after probation;
Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
01 day remote work; A flexitime allowance of 90- 180 minutes per month for employees;
Training courses and working opportunities with technical gurus who built and operated world- class applications with millions of users. This might be a good chance for graduated students to learn cutting- edge technologies and how to build scalable system from scratch;
Men’s Day, Women’s Day, Children’s Day, Mid- Autumn Festival and other benefits under the provisions of the company;
Requirements:
Creative problem- solving: Find innovative ways to acquire and retain users in competitive markets
Strong English skills: for market research & email (speaking is not strongly required)
Proven growth experience: 1+ years driving measurable results in product marketing with expertise in performance ads (Meta, Google, TikTok) and social media growth
Results- oriented mindset: Track record of setting ambitious goals and consistently meeting or exceeding targets
Data- driven approach: Ability to analyze metrics, identify opportunities, and make strategic decisions based on data
Growth mindset: Honest, responsible, and continuously seeking to improve
Self- starter attitude: Proactive, independent worker who also thrives in collaborative environments
