Growth Marketing Specialist

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The role
What you will own
SEO & Organic Growth
We are looking for a Growth Marketing Specialist who can own the performance side of our marketing team, SEO/GEO, paid acquisition, analytics, and AI- powered workflows. You will work alongside a Brand & Content lead, report directly to the CEO, and have full visibility into pipeline results.
This is a hands- on role. You build, execute, and improve — not just plan.
• Keyword strategy targeting B2B buyers in US, AU, UK markets
• Technical SEO and on- page optimization for inapps.net
• GEO — optimizing content for AI search surfaces: ChatGPT, Perplexity, Google AI Overviews
• Content briefs and SEO direction for the content team
Paid Acquisition
• Support LinkedIn Ads as the team scales
• Landing page testing and CPL improvement
• Google Search Ads — setup, optimization, budget management
Analytics & Reporting
• Weekly performance dashboard — traffic, MQL, CPL, channel attribution
• GA4, UTM governance, lead source tracking through to CRM
AI- powered Marketing
• Use AI tools daily to accelerate content production, keyword research, outreach copy, and reporting
• Build and iterate automation workflows that increase team output without increasing headcount
What we are looking for
Must have
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• Actively uses AI tools (Claude, ChatGPT, or similar) in daily marketing work — not occasionally, but as a core part of how you operate
• 3+ years in digital marketing — SEO, performance, or growth focus
• Hands- on Google Ads experience
• GA4 proficiency — events, conversions, attribution
• Comfortable working and communicating in English
Nice to have
• Has worked in a B2B or tech company
• Familiar with LinkedIn Ads or Apollo.io for outreach
• Experience with AI Automation for Marketing
• Background in software development or IT
• Experience with Ahrefs, SEMrush, or similar SEO tools

Cập nhật gần nhất lúc: 2026-06-25 19:20:03